With all the new tools that web marketers have at our disposal these days it's easy to forget the old standby of direct response, email marketing.
When the choice is made to more-or-less abandon an old site structure for a new one, the content within the site may very well be salvagable. In fact, it is worthwhile...
How can we balance good design with staying on top of search engine marketing efforts & achieving conversion? I believe our team is living in harmony as much any!
Ram Jack knew that their web site could be a good source of leads; in fact, they knew that business leads from the web site were 3X more likely to close than other sources.