Good design can be a highly subjective topic. After all, web sites with extremely ugly designs (I’m looking at you, Craigslist) are sometimes very popular.
Analytics reports are often the "Emperor’s new clothes" of business data. The reports are often produced by web professionals, who don’t connect the metrics to business activity.
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Headquartered in Louisville, serving the entire U.S. and beyond: (502) 751-5554