There’s a vast difference between having a website and having an effective website. Learn the difference, and what makes web design effective.
When there's an 800-pound gorilla in the room, it's difficult to ignore. Let me begin by saying, "You Have to Respect the Google."
About 10 years ago, it seemed everyone was rushing to launch a website. "I don't know what it'll do, but everybody's doing it!" That was a very common theme in naive conference rooms...
Years ago, people were skeptical about horseless carriages ("cars" for those of you born in the last 20 years). Something happened and it seems that we've become at least comfortable with the idea.