In a recent report, Nielsen published findings that indicate an interesting fact for businesses: Online reviews are among the most trusted sources of information for buying decisions.
When it comes to the Internet, there's a saying that rings true, "content is king." However, what exactly does that mean and how can you make it work for you?
I've noticed a common misconception over my years of working with clients. Many clients promoting a product or service are unsure whether they are just advertising or effectively marketing.