Have you looked at your lobby recently? So many of the firms I visit have invested tons of money to make sure their lobbies are impressive.
Of course I’m not talking about you...but people are, as a whole, lazy. Don’t make them think. Don’t stress them out. Make their experience smooth, painless & downright fun.
To see something is to evaluate and reach a conclusion about it. Whether something is beautiful, ugly or altogether uninteresting, we are constantly reaching conclusions about the things we see...
Consider that, regardless of how someone comes in contact with your business, whether it's a sign, an ad or a website, the logo is always going to be present. It's the entry point to your brand.