When there's an 800-pound gorilla in the room, it's difficult to ignore. Let me begin by saying, "You Have to Respect the Google."
When it comes to the Internet, there's a saying that rings true, "content is king." However, what exactly does that mean and how can you make it work for you?
I've noticed a common misconception over my years of working with clients. Many clients promoting a product or service are unsure whether they are just advertising or effectively marketing.
When the choice is made to more-or-less abandon an old site structure for a new one, the content within the site may very well be salvagable. In fact, it is worthwhile...