With all the other responsibilities of managing a business, it's easy to overlook the importance of a good logo design. Like a lot of other standard brand assets...
Makespace has not always been organized. We all know that in order for an agency to be successful long term; there must be order. There absolutely has to be an agreed-upon guideline.
Heuristics (“rules of thumb”) are a great place to start your internet marketing strategy, but they're no replacement for digging into the data.
Whether you're looking at a primary domain for branding and ease of recognition, or an add-on domain for search engine keyword relevance, domains have serious business value online.