Daily deals, social buying, coupons 2.0: no matter what you call it, the trend seems to show no signs of slowing down. But is it right for your business? Maybe, maybe not. As with nearly any marketing tool, it depends on your goals and objectives. Before you jump into a daily deals campaign, ask yourself some questions. Social buying and daily deals are red hot right now. Make sure you think through the potential complications, and you could build your repeat and referral business dramatically. Fail to think it through, and your business could get burned.
In my experience, a rich and productive social media program has many moving parts and many goals. Some of those moving parts, and some of those goals, are best outsourced and others are best kept in house.
Ram Jack knew that their web site could be a good source of leads; in fact, they knew that business leads from the web site were 3X more likely to close than other sources.