You don't have to be a mad scientist to conduct experiments. In fact, if you own a local business, conducting marketing experiments can be a great way to find new ways to promote your business.
Daily deals, social buying, coupons 2.0: no matter what you call it, the trend seems to show no signs of slowing down. But is it right for your business? Maybe, maybe not. As with nearly any marketing tool, it depends on your goals and objectives. Before you jump into a daily deals campaign, ask yourself some questions. Social buying and daily deals are red hot right now. Make sure you think through the potential complications, and you could build your repeat and referral business dramatically. Fail to think it through, and your business could get burned.
I’ve found, though, that a lot of SMBs are very resistant to this idea that every company is a media company. After all, most didn’t get into business with the idea of becoming a media company. They wanted to sell industrial machine parts, or coffee, or imported home goods, or whatever passion drove them into entrepreneurship.
With all the new tools that web marketers have at our disposal these days it's easy to forget the old standby of direct response, email marketing.
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Headquartered in Louisville, serving the entire U.S. and beyond: (502) 751-5554