I've noticed a common misconception over my years of working with clients. Many clients promoting a product or service are unsure whether they are just advertising or effectively marketing.
Have you looked at your lobby recently? So many of the firms I visit have invested tons of money to make sure their lobbies are impressive.
What's that you say? You want to learn EVEN MORE about SEO? Then give us a call. We'll talk your ear off about it. Unless you just happen to have six fingers on your right hand. In that case, prepare to die.
You don't have to be a mad scientist to conduct experiments. In fact, if you own a local business, conducting marketing experiments can be a great way to find new ways to promote your business.