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Buzz: The Makespace Blog

1 Simple Fix That Will Improve Your Mobile Campaign 100%

Advertising, Internet Marketing

But there's one really quick and simple change you could make that would make your mobile / QR campaigns even better, dramatically improve pageviews for your mobile offer page, and practically eliminate user frustration and abandonment rates.

When LinkedIn Ads Outperform Adwords

Makespace Team

Internet Marketing, Advertising, Reporting

Heuristics (“rules of thumb”) are a great place to start your internet marketing strategy, but they're no replacement for digging into the data.

Don't Let S.O.S Syndrome Kill Your SEO

Search, Internet Marketing

S.O.S. Syndrome is when a business owner lets exciting new tactics and tools (“shiny objects”) and/or relatively small, niggling site maintenance tasks (“specks”) distract from the real goal of his or her internet marketing program. When this happens pretty much every month, you either don't get the business results you signed on for because you sent your web marketing experts chasing after S.O.S's instead of letting them do the work they pitched, or your agency isn't willing to keep letting you get a 2-for-1 deal on their time. So, how do you avoid S.O.S. Syndrome?

Think Domain Management is a No-Brainer? Ask Disney.

Makespace Team

Development, Internet Marketing, Discovery

Whether you're looking at a primary domain for branding and ease of recognition, or an add-on domain for search engine keyword relevance, domains have serious business value online.