But there's one really quick and simple change you could make that would make your mobile / QR campaigns even better, dramatically improve pageviews for your mobile offer page, and practically eliminate user frustration and abandonment rates.
Heuristics (“rules of thumb”) are a great place to start your internet marketing strategy, but they're no replacement for digging into the data.
S.O.S. Syndrome is when a business owner lets exciting new tactics and tools (“shiny objects”) and/or relatively small, niggling site maintenance tasks (“specks”) distract from the real goal of his or her internet marketing program. When this happens pretty much every month, you either don't get the business results you signed on for because you sent your web marketing experts chasing after S.O.S's instead of letting them do the work they pitched, or your agency isn't willing to keep letting you get a 2-for-1 deal on their time. So, how do you avoid S.O.S. Syndrome?
Whether you're looking at a primary domain for branding and ease of recognition, or an add-on domain for search engine keyword relevance, domains have serious business value online.