With all the other responsibilities of managing a business, it's easy to overlook the importance of a good logo design. Like a lot of other standard brand assets...
So here are a few things that I think my friends who design for the web can learn from the best innovators in game design.
So what is remarketing or retargeting? It's a feature that Adwords offers which will allow you a "second chance" (or third, fourth, or tenth chance) to get your message in front of someone who has visited your website.
You don't have to be a mad scientist to conduct experiments. In fact, if you own a local business, conducting marketing experiments can be a great way to find new ways to promote your business.