Buzz: The Makespace Blog

Emotion-Powered Design: The Affect Heuristic's Role in Branding, Web Design and Marketing

Mark Palmer

Web Design, UX / User-Experience , Social Media, Logo Design, Internet Marketing, Creative Design, Branding

Do you know that how emotions almost always beat logic to the punch when you’re making a buying decision? If you're nodding, you've unknowingly danced with the Affect Heuristic.