Last week, Google Analytics announced that in order to provide better privacy protection for users, SSL Search would be the default setting for users logged in to a Google account.
So what is remarketing or retargeting? It's a feature that Adwords offers which will allow you a "second chance" (or third, fourth, or tenth chance) to get your message in front of someone who has visited your website.
You don't have to be a mad scientist to conduct experiments. In fact, if you own a local business, conducting marketing experiments can be a great way to find new ways to promote your business.
S.O.S. Syndrome is when a business owner lets exciting new tactics and tools (“shiny objects”) and/or relatively small, niggling site maintenance tasks (“specks”) distract from the real goal of his or her internet marketing program. When this happens pretty much every month, you either don't get the business results you signed on for because you sent your web marketing experts chasing after S.O.S's instead of letting them do the work they pitched, or your agency isn't willing to keep letting you get a 2-for-1 deal on their time. So, how do you avoid S.O.S. Syndrome?
FREE Website Assessment
Headquartered in Louisville, serving the entire U.S. and beyond: (502) 751-5554
Headquartered in Louisville, serving the entire U.S. and beyond: (502) 751-5554