You don't have to be a mad scientist to conduct experiments. In fact, if you own a local business, conducting marketing experiments can be a great way to find new ways to promote your business.
Unfortunately, a content marketing plan is only half of a complete social media strategy. Social media is a conversation between businesses and customers. A plan that only covers the talking part of the conversation is missing a vital ingredient: listening.
Think of a Business Page like a car. A car can't go anywhere all on it's own. It has to have a person to drive it. You create a Business Page while logged in as a person, using a personal profile. That profile is automatically connected to the page as an Admin--someone who owns the keys to the car.
Friday, the anticipated integration between check-in utility Foursquare and daily deals service Groupon began displaying their first deals in Chicago Friday, with an anticipated national rollout to follow later this week.