Of course I’m not talking about you...but people are, as a whole, lazy. Don’t make them think. Don’t stress them out. Make their experience smooth, painless & downright fun.
Much like a complex business website, an iPhone is an impressive and fascinating piece of technology. However, a design that's more like a rotary dial phone--one that's elegantly simple and easy to navigate--will be more likely to make your real business phone ring with new customers. Even if your real business phone actually is an iPhone.
How can we balance good design with staying on top of search engine marketing efforts & achieving conversion? I believe our team is living in harmony as much any!