Buzz: The Makespace Blog

Emotion-Powered Design: The Affect Heuristic's Role in Branding, Web Design and Marketing

Mark Palmer

Web Design, UX / User-Experience , Social Media, Logo Design, Internet Marketing, Creative Design, Branding

Do you know that how emotions almost always beat logic to the punch when you’re making a buying decision? If you're nodding, you've unknowingly danced with the Affect Heuristic.

How “Wow” Could Hurt Your Search Engine Optimization (But Shouldn’t)

Joe Ponzio

Web Design, User Experience, Search, Internet Marketing, Development, Creative Design, Content

At what point do you sacrifice design or interactivity to achieve higher rankings in the search engines? This is a challenge we face every day.

Louisville City Football Club Logo Design: Why We Answered The Call

Makespace Team

Branding, Logo Design, Creative Design, Sports Branding

We are Louisville's choice for web design and logos and never do spec work. So why did we make an exception for the Louisville City Football Club logo design contest?