Last week, Google Analytics announced that in order to provide better privacy protection for users, SSL Search would be the default setting for users logged in to a Google account.
Unfortunately, a content marketing plan is only half of a complete social media strategy. Social media is a conversation between businesses and customers. A plan that only covers the talking part of the conversation is missing a vital ingredient: listening.
Heuristics (“rules of thumb”) are a great place to start your internet marketing strategy, but they're no replacement for digging into the data.