To see something is to evaluate and reach a conclusion about it. Whether something is beautiful, ugly or altogether uninteresting, we are constantly reaching conclusions about the things we see...
Consider that, regardless of how someone comes in contact with your business, whether it's a sign, an ad or a website, the logo is always going to be present. It's the entry point to your brand.
I love being a right-brained person. But sometimes I envy the left-brained... at least when it comes to client-based work.
With all the other responsibilities of managing a business, it's easy to overlook the importance of a good logo design. Like a lot of other standard brand assets...