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A professionally designed website is crucial. Here at makespace we always use the following guidelines to design websites for Louisville businesses:
Findability
No matter how great your website is, it's useless unless it ranks prominently on the major search engines when a potential client searches for your services. It’s important that your web designer know the keys to making your site work on all the major browsers and the many other factors that effect your search engine placement and accessibility of your website.
Interaction
A great website has useful features and tools that allow your visitor to interact in order to accomplish a task or get the information they seek while being entertained in the process. Again, balance is the key: too little interaction and your visitor becomes bored, too much and they get annoyed.
Content
This is the backbone of your website. Not only does your content play a major role in your search engine placement, it is the reason most visitors access your site. Your content should be informative, easy to read, and concise. Well thought out content will do more than anything else to make your site engaging, effective and popular.
Design
People are visually-oriented creatures, and utilizing great graphics is a good way to make your website more appealing. However, it's important not to go overboard with too much. Scrolling text, animation, special effects, and Flash should be used sparingly and only to emphasize a point for maximum effect.
Navigation
The viewer should always know exactly where he or she is on the site and have easy access to where he or she would like to be. A great website gently nudges the visitor’s activity to areas of the site the business owners want them to see, all while giving the visitor a sense of being in control of their own experience on the site.
