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Top 10 Reasons to Undergo a Brand Recalibration: Delving Deeper into Brand Evolution

Mark Palmer

Logo Design, Branding

Ever wonder why brands go through makeovers? We're revealing the TOP reasons behind brand recalibration.

Emotion-Powered Design: The Affect Heuristic's Role in Branding, Web Design and Marketing

Mark Palmer

Web Design, UX / User-Experience , Social Media, Logo Design, Internet Marketing, Creative Design, Branding

Do you know that how emotions almost always beat logic to the punch when you’re making a buying decision? If you're nodding, you've unknowingly danced with the Affect Heuristic.

Navigating Web Design Traps: Unmasking Unscrupulous Tactics vs. Professional Web Design Standards

Mark Palmer

Web Design, Branding, Advertising

In the competitive arena of web design services, being well-informed is your first line of defense.

Top 10 Things To Consider When Redesigning Your Company Website

Mark Palmer

Branding, Web Design, Advertising, User Experience, Information Architecture, Discovery, Content, Local Marketing, Logo Design, Web Design, UX / User-Experience

Assuming you want your website redesign to be lit and not lame, follow these 13 imperative website redesign tips.